Emergent

[This article originally appeared at gameindustry.biz. To see the original, click here.]

LONDON, U.K. and CALABASAS, Calif. – August 11, 2009 – Emergent™ Game Technologies announced today that it has tapped longtime game management and business development executive Mike Cox to serve as Director of Developer Relations for Europe, Middle East and Africa (EMEA). Mike brings with him a rich history in the gaming sector spanning nearly two decades, including a career list of game credits approaching 50 titles on all platforms along with tenures at Electronic Arts and most recently at Kuju Entertainment, where he served as Studio Head of Chemistry, an Unreal-exclusive studio. In his new role Mike will lead and manage the EMEA sales team, work to expand Emergent’s reach in Europe and the UK, increase its business pipeline and shape the company’s overall global account management strategies, including in-territory support and custom development.

“My experience in the videogame industry has allowed me to work on several engine solutions and it’s refreshing to now work with a technology designed from the ground up to provide an advanced workflow solution for developers that doesn’t create debugging issues or end game problems,” said Cox “Considering what goes into creating a AAA title, it makes sense to develop on technology that encourages creativity.”

In addition to working directly with the EMEA sales team, Mike will also use his years of development experience and industry leadership to consult with studios planning to use Emergent technologies, as well as building relationships with current and potential publisher partners and middleware companies.

“Aside from Mike’s impressive resume, he brings an understanding of the challenges developers are facing,” said Katie Morgan, Emergent Vice President of Sales and Marketing. “As Emergent begins shaping the new face of AAA games and drives to deepen our relationship with the development community, we look to Mike to lead the charge in EMEA to provide an unprecedented level of support throughout the development process.”